Did you know that there are 140 million estimated monthly active businesses across Instagram, Facebook, and WhatsApp and over 200 million Instagram users visiting at least one business profile daily

The opportunity on Instagram for marketing purposes is huge if done properly. A company social media account is often set up when securing the business and domain name. Sometimes this is done randomly by a staff member assisting with marketing efforts. These accounts are typically set up as “personal accounts” and lack the features available to business profiles. Make the switch from personal to professional today. Here are the top benefits of having an Instagram business account vs a personal account. 

Analytics

With a business profile, you can get important insights about your followers. This ranges from demographics to how customers interact with your posts. With these insights, you’ll also get a view into days of the week and times that activity is the highest, which posts performed the best, and more.

Action Buttons

Make your Instagram profile interactive and sales-driven with action buttons. From “Book an Appointment” to “Make a Reservation”, these action buttons allow you to get customers scheduled right away.

Have a scheduling software you already use? Many scheduling softwares integrate directly with Instagram’s action buttons.

You can also include a way for Instagram users to call and email you directly, saving them time and effort to reach you.

Ad Management

Ready to dive into managing your own social media ad buying? This is the perfect setup for you to get started. You can easily promote any of your posts with a business account. You’ll be able to select your audience and budget and get started in just a few clicks. 

If you have your Facebook account connected you’ll also be able to take advantage of the deeper advertising options from Facebook’s ad manager. 

Auto-schedule Posts

As we mentioned in our 3 quick tips to create a month’s worth of Instagram posts in one day, scheduling is a huge time saver! Plan your content strategy in advance and schedule your posts, alleviating the need to be in the app daily.

Take advantage of additional benefits once your account reaches a high-volume of followers. The swipe up feature that allows clickable links in your content is available once you reach 10k followers.

Instagram marketing is robust with a lot of features that can help drive customer acquisition and sales with moderate effort. While social media marketing may not make sense for every business, it’s good to know if it’s the right place to connect with your customers. Contact us to learn more about how we can help you make the most of your digital marketing strategy.