Social Media Marketing

Supporting your brand’s success via social media

Social media marketing is your chance to connect with your target audience where they are and as they socially interact with each other and your brand.

Increase brand awareness

Social media has been proven track record of increasing brand awareness by driving up engagement. This engagement includes comments, likes, shares, and re-posts, all of which expand your brand reach. A strong social plan will also drive traffic to your website.

Generate leads and boost conversions

Promoting and sharing your products on social media is a simple way to improve lead generation, boost conversions, and increase sales because you’re advertising to people who have opted to engage with you by following your account.

Foster relationships with customers

When you connect and engage with your social media followers, you’ll have the opportunity to build lasting relationships. By interacting with customers on your posts, responding to their questions and comments, and providing them with any help they may need, you'll build a community of customers.

Building Strategic Social Media Strategies

Like all marketing efforts, social media requires a thoughtful strategy focused on achieving your core business objectives. Below are our social fundamentals for building a successful strategy.

Define your buyer personas and audience

When you clearly define your audience, you’ll be able to determine what content will attract the type followers and customers you hope to gain. This will help drive what type of engaging content will keep your followers interested.

Determine your social media platforms to market on

It's important to focus your efforts on where your potential customers are. What are the needs of your target audience and where do they tend to spend their time? Connect with your audience where they already are.

Create unique and engaging content

Get the creative juices flowing by checking out the content your competitors are sharing and how you can differentiate yourself. You'll want to stand out without breaking the rules of what your customers are looking for.

Analyze your results

You can review social media metrics in a variety of ways, like with the analytics tools built into the social platforms you use. You can also use Google Analytics or third-party social media management solutions to better understand how your strategy is performing.

Getting started

With billions of people on social media today, it’s clear why so many businesses and marketers use the channel to promote their products and engage with customers.

 

If you’re looking to do social media in-house we have a variety of insights to help you get started. We also offer comprehensive social media marketing services to help you reach and convert your audience to paying customers. Contact us today to learn more.

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