Are you looking for different ways to maximize your company’s website? Do you wonder if there is a more passive way to market your brand and gain more clients? If so, then you may have come across the term “SEO” before.

SEO (short for search engine optimization) is a marketing method that many companies use as a way of making their website more appealing for search engines such as Google.

When done right, it can provide a stable source of lead generation for years to come. See below for an in-depth guide on what it is, how it works, and why it’s so important in this day in age.

What Is SEO?

Search engine optimization (SEO, for short) is a modern marketing technique that many companies are now using on their website. It’s essentially a way of catering the features of your website to a search engine’s preferences.

For example, search engines use keywords as a way of finding the best content out there to place on their search engine results pages (SERPs). So, to optimize your site, you would strategize different keywords that your target audience is using.

Search engine optimization includes a bevy of different aspects such as using internal links, external links, keywords, backlinking, and high-quality content, to name a few.

If you don’t know much about SEO or where to get started, then have no fear! You can reach out to a web design company to reach your target market.

How Does It Work?

Now that you understand what search engine optimization is, you must understand how it works. How does a search engine qualify and rank the websites that it posts on its search engine results pages?

There are many different factors that Google’s algorithm uses to define what a top-quality website looks like. This algorithm uses spiders (automated robots) to scan different sites for many different factors.

These factors include things like your site’s speed, mobile-friendliness, tags, photos, content, backlinks, page titles, and so forth. The more of these qualities that your website has, the higher up on the search results that you’ll go.

While aesthetic is an important piece of attracting the client, it plays almost no significant role in how the spiders grade your site. They merely look at the coding behind your website, looking for specific features as they go.

Why Is Search Engine Optimization Important?

There’s one all-inclusive answer to why SEO is so important for your company to focus on: the benefits. Believe it or not, there are many different benefits of taking the time, energy, and focus to build your SEO presence on your site.

See below for just a few of the major benefits. See how SEO will help you generate more leads, experience higher sales conversions, and build more loyal customers for your brand.

1. It Builds Brand Recall

Put yourself in the shoes of someone in your target market real quick. You’re having an issue and type in a search on Google to see what the most efficient solution is to your pain point.

After you type in the search, you come across a helpful article on the website of a company you’ve never heard of. The article walks you through every little step, helping you solve your problem right away.

Because that company’s article was insightful and helpful, you now view them as the leading authority on all things related to that industry. Next time you need a product or service to solve that issue, you’ll be visiting that website to purchase it.

That’s the power of brand recall that SEO can offer your business. A client will go from not having ever heard of you to having a photographic memory of your brand helping them in their time of need.

2. More Passive Leads

Imagine waking up to online sales from people you’ve never seen before. Imagine being able to rely on your website to produce more leads that you can walk down the customer journey with your brand.

Search engine optimization will open a whole new world of passive marketing for your company. Why? Because it zeroes in on your target market. By using the keywords that your target customer is searching for, you’re bringing them to you!

After receiving answers from your blog articles, the customer will have confidence in purchasing your products to solve their pain points. As long as your customer service is up to snuff, they’ll continue to build customer loyalty with your business.

3. Advantage Over Your Competitors

Many companies shrug off SEO if they notice that the other companies in their industry aren’t participating in it. If anything, that should give you all the more reason to do it.

Using SEO can give you a leg-up on your competitors whether they use SEO tactics or not. 

Even if they use SEO on their site as well, you can beat them to the punch on specific keywords to become the top search result for those topics. Once you’re there, it’s tough for anyone to knock you down as you’ll receive a majority of the traffic.

Invest Your Time and Energy In Search Engine Optimization

Now that you have seen an in-depth guide on search engine optimization and why it is so important, it’s time for you to start the process for yourself.

Be sure to read this page to read more about Salt Flat Studios and why we’re the perfect company to help you with this new SEO journey.

For more inquiries, please feel free to reach out via our contact us page and we will be happy to assist you further.