Keyword research is crucial if you’re looking to get your website ranked in Google searches. If you’re running a small business, understanding how to do keyword research for SEO can improve your digital marketing efforts.

If you’re not tech-savvy, understanding SEO and carrying out keyword research can be a challenge. This article is for small business owners who are not technically savvy. It includes practical and easy applications for research and implementation.

Using keyword research for digital marketing

Keywords are essential as they allow your business to achieve increased online visibility, which will enable you to rank higher in Google search engine. Having a strong internet presence will allow customers to find your website, learn about your brand, and hopefully make a purchase. The best way to get increased traffic to your site is to improve your SEO, and to do this; you’ll need to use keywords. 

A keyword is a word or phrase that potential customers are likely to be searching for if they’re looking for a product or service that you sell. 

Search engines such as Google use algorithms that help consumers find the results that are likely to be most helpful and relevant to them. Google’s algorithms take into account a variety of factors to rank small business owners’ sites. Things that are considered include the website credibility, whether regular posts are published, and keywords used on the site. 

Therefore, it’s a good use of your time to ensure that you thoroughly research your keywords. Choose keywords that are commonly searched by people interested in your products and are relevant to your brand and location. Keywords should also be words or phrases that can be easily added to blogs or online content. Once you’ve decided on a few keywords, you should use these throughout your digital marketing. Post ads on social media that include the keywords and write blog posts that are informative and based on a keyword. 

How to Research Keywords 

It’s a good idea to ensure that you include a selection of keywords in your digital marketing content. To carry out keyword research, you should first brainstorm your ideas. To do this, it’s best to start thinking like a customer. Which words or phrases would they be likely to search for if they were looking for your business? 

Brainstorm ideas

For example, if you’re running a plumbing company, plumber would be an obvious keyword. However, you should add many other relevant keywords such as Plumber in (your location), plumbing services, emergency plumber, plumbing contractor, plumbing company, drain cleaning service, nearest plumbing company. 

You can also think about the types of products or services you provide and add these to your list of keywords. For the plumbing company, some extra keywords would include leaky pipes, broken water pipes, water heater repair, water heater installation, garbage disposal installation. By thinking of the type of problem, consumers are likely to have when searching for your business; you’ll find more than the obvious keywords. 

Ask employees

If you have employees, a good tip is to ask them what questions customers ask them. Are there any words or phrases that customers often use when enquiring about the products or services you provide? This is an excellent way to find terms that customers may search for. 

Research keywords on Google

Search for one of your keywords on Google and look through the related searches to see if this helps you develop any more keywords. Do this with your whole list of keywords to see what else you can add. 

You can also use Google Trends to evaluate the words on your list and see which would be best. Google trends is a fantastic digital marketing tool that allows you to see how popular your keywords are likely to be. 

Add Keywords to Your Content

Once you’ve got a list of keywords and you’ve figured out which ones are most likely to be popular in Google searches, you can plan how you’re going to use them in your digital marketing strategy. It’s essential to use your keywords effectively as this will help improve your SEO and ultimately get more traffic to your site.

Keywords can be added to your blog posts and social media ads. Ensure that all content you write is keyword-rich, well-written, and easy to read. It should also be interesting and make you seem like an expert in your field. Don’t forget to add a call for action at the end of your content, as this will help increase engagement and hopefully increase sales. 

Write Blog Posts

The easiest way to use keywords to improve your SEO is to add them to blog posts. Ensure that you regularly add new blog content as this will enhance your chances of being ranked higher in the Google search engines. You should also make sure that you use keywords naturally in your posts. Here’s how to add keywords to a blog post. 

Include the keyword in the title, in subheadings, photo captions, and the meta description. You should also make sure that your keyword is in your blog post’s first sentence and last paragraph. 


Keywords are one of the most effective ways of improving your SEO as they allow your site to become more visible on Google and other search engines. Add keywords to blog posts, social media ads, and throughout your website copy. Ensure that your writing makes sense and is well written. 

If you’re looking for help from a marketing company that can improve your SEO, don’t hesitate to contact us.